Wealth ≠ Credibility.

If a famous person endorses a product, we are more likely to buy it.  If a movie star talks about recycling, we are more likely to start sorting our trash.  This is even true with people like Paris Hilton and the Kardashians—celebrities who are famous for what?  For nothing.  They are famous for being famous,Continue reading “Wealth ≠ Credibility.”